Apple just released three new iPhone ads cleverly dubbed ‘If you don’t have an iPhone’. The ads promote iOS' best features which other phones don't have like the iBooks, iPod + iTunes and highly popular App store.
http://www.youtube.com/watch?v=fmz0YG2ZP0I&feature=player_embedded
http://www.youtube.com/watch?v=eV2__tmrEbM&feature=player_embedded