NVIDIA introduced their Turing GPU architecture last year, taking a complete departure from traditional GPU designs and creating a hybrid architecture that would include a range of new technologies to power the next-generation immersive gaming experiences.

While initially announced with Quadro lineup under the new Quadro RTX brand, we all knew that the Turing architecture was coming to the GeForce lineup. It arrived in the GeForce lineup a few months later under the new GeForce RTX branding. NVIDIA's first big naming departure since two decades of GeForce GTX.

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The GeForce RTX 20 series was the enablement of real-time raytracing which is the holy grail of graphics and something NVIDIA spent 10 years to perfect. In addition to raytracing, NVIDIA also aims to place bets on AI which will play a key role in powering features such as DLSS or Deep Learning Super Sampling, a unique way of offering the same quality as the more taxing MSAA AA techniques at twice the performance.

NVIDIA has announced for cards under the GeForce RTX 20 series family, the flagship GeForce RTX 2080 Ti, the Enthusiast GeForce RTX 2080, the high-performance GeForce RTX 2070 and the main-stream GeForce RTX 2060. Now, NVIDIA is looking to offer Turing under more reasonable prices but also going back to the good-old GeForce GTX branding and for good reasons. While GeForce RTX and GeForce GTX will exist alongside each other in this generation, the GeForce GTX lineup as the name suggests would be aiming for raw performance over the graphics intensive RTX features which only the RTX card support.

So to start it off, today, I will be taking a look at the GeForce GTX 1660 Ti. The latest NVIDIA entrant with Turing GPU at a reference MSRP of $279 US which just about matches the GeForce GTX 1060 price point from two years ago and promises to deliver better performance at 1080p resolution at higher power efficiency than before.

When it comes to pricing, the GeForce RTX 20 series are some of the most costly cards NVIDIA has offered to consumers. The GeForce GTX 1660 Ti, on the other hand, tries to keep budget and more mainstream audiences in mind by offering a price closer to the GeForce GTX 1060 which became a popular gaming card on Steam due to its $249 price point. Following is the current per segment price structure of the entire NVIDIA Turing lineup compared to its predecessors.

NVIDIA GeForce GPU Segment/Tier Prices

Graphics Segment2023-20242022-20232021-20222020-20212019-20202018-20192017-20182016-20172014-2016
Titan TierGeForce RTX 4090GeForce RTX 4090GeForce RTX 3090 Ti
GeForce RTX 3090
GeForce RTX 3090Titan RTX (Turing)Titan V (Volta)Titan Xp (Pascal)Titan X (Pascal)Titan X (Maxwell)
Price$1599 US$1599 US$1999 US
$1499 US
$1499 US$2499 US$2999 US$1199 US$1199 US$999 US
Ultra Enthusiast TierGeForce RTX 4080 SUPERGeForce RTX 4080GeForce RTX 3080 TiGeForce RTX 3080 TiGeForce RTX 2080 TiGeForce RTX 2080 TiGeForce GTX 1080 TiGeForce GTX 980 TiGeForce GTX 980 Ti
Price$999 US$1199 US$1199 US$1199 US$999 US$999 US$699 US$649 US$649 US
Enthusiast TierGeForce RTX 4070 Ti SUPERGeForce RTX 4070 TiGeForce RTX 3080 12 GBGeForce RTX 3080 10 GBGeForce RTX 2080 SUPERGeForce RTX 2080GeForce GTX 1080GeForce GTX 1080GeForce GTX 980
Price$799 US$799 US$799 US$699 US$699 US$699 US$549 US$549 US$549 US
High-End TierGeForce RTX 4070 SUPER
GeForce RTX 4070
GeForce RTX 4070
GeForce RTX 4060 Ti 16 GB
GeForce RTX 3070 Ti
GeForce RTX 3070
GeForce RTX 3070 Ti
GeForce RTX 3070
GeForce RTX 2070 SUPERGeForce RTX 2070GeForce GTX 1070GeForce GTX 1070GeForce GTX 970
Price$599
$549
$599 US
$499 US
$599
$499
$599
$499
$499 US$499 US$379 US$379 US$329 US
Mainstream TierGeForce RTX 4060 Ti
GeForce RTX 4060
GeForce RTX 4060 Ti
GeForce RTX 4060
GeForce RTX 3060 Ti
GeForce RTX 3060 12 GB
GeForce RTX 3060 Ti
GeForce RTX 3060 12 GB
GeForce RTX 2060 SUPER
GeForce RTX 2060
GeForce GTX 1660 Ti
GeForce GTX 1660 SUPER
GeForce GTX 1660
GeForce GTX 1060GeForce GTX 1060GeForce GTX 1060GeForce GTX 960
Price$449
$299
$399 US
$299 US
$399 US
$329 US
$399 US
$329 US
$399 US
$349 US
$279 US
$229 US
$219 US
$249 US$249 US$249 US$199 US
Entry TierRTX 3050 8 GB
RTX 3050 6 GB
RTX 3050RTX 3050GTX 1650 SUPER
GTX 1650
GTX 1650 SUPER
GTX 1650
GTX 1050 Ti
GTX 1050
GTX 1050 Ti
GTX 1050
GTX 950GTX 750 Ti
GTX 750
Price$229
$179
$249 US$249 US$159 US
$149 US
$159 US
$149 US
$139 US
$109 US
$139 US
$109 US
$149 US$149 US
$119 US

For this review, I will be taking a look at two custom models from MSI, the GeForce GTX 1660 Ti Gaming X and the GeForce GTX 1660 Ti Ventus XS. Both cards are based on a complete custom design and feature high-end cooling system to keep the GPU running cool. In terms of the price model, the GeForce GTX 1660 Ti Gaming X has a price of $299 US ($20 over reference) while the Ventus XS OC matches the $279 US price point.

With just a few bucks of asking price over the reference models, the custom variants offer a range of features such as triple fan coolers, bulky heatsinks, and custom PCBs allowing for better heat dissipation, higher air flow and more overclocking performance and clock stability at their respective boost clocks which will be higher compared to the reference variants. The main barrier with overclocking on Turing GPUs is by far the power limit and those that offer the highest power limits out of the box are generally the ones with the best overclocking potential and performance output.

In case you want to read our full NVIDIA Turing GPU architecture and RTX/DLSS features deep dive, head over to this link.

9.5
Wccftech Rating

The GeForce GTX 1660 Ti from NVIDIA is a great mainstream card for PC builders who want the best 1080p gaming experience under $300 US and to play competitive titles at ultrafast framerates without compromising on power efficiency, noise, and thermals.

Pros
  • Turing finally at a much more reasonable price point
  • Many Custom Models Available at launch for MSRP ($279)
  • Good upgrade from GTX 960 and GTX 1060
  • Great performance for 1080p Gaming Titles
  • Great performance for eSports Gaming Titles
  • Great thermals on both custom cards
  • Good Noise levels on both custom cards
  • Power efficiency has increased drastically
  • Support NVIDIA Adaptive Shading Technology
  • Good driver support for GeForce products, compatibility with DX11, DX12, Vulkan, OpenGL titles
  • Good Display Connectivity, support for VESA Adaptive-Sync and G-Sync Compatible Monitors
Cons
  • No RT Cores For Ray Tracing Support
  • No Tensor Cores For DLSS Support
  • Price could still be a little lower
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